Seafood kit company LoveTheWild overhauls its packaging, branding to further its sustainability mission

Frustrated that 8 million metric tons of plastic go into the ocean every year, the founder of the sustainable seafood company LoveTheWild is ditching the plastic in her packaging and downsizing her carton as part of a relaunch of her meal kits and to advance her company's broader mission. [...]


LoveTheWild Seafood Bowl Sweet & Spicy Korean BBQ Bowl with Salmon Seafood Bowl is a HIT!

I am a huge fan of Love the Wild. I love that this bowl has large pieces of salmon and veggies. I love the fact that they list on the package where the salmon comes from, how the salmon is grown, who are the owners of the fish farm and what certification the farm has. This new line of bowls are absolutely delicious. [...]


LoveTheWild Makes Bold Move Relaunching the Brand With New Products, Packaging, Portions and Pricing

Boulder, CO (January 29, 2019) --An industry pioneer and trailblazer smack at the intersection of sustainability of human health and wellness, environment health, and responsibly-raised foods, LoveTheWild today announced the relaunch of its sustainably-farmed fish kits. The relaunch introduces [...]

WOMEN'S HEALTH | 12/28/18

Women's Health Food Awards: The 42 Best Healthy Foods Of 2019

Finally, no more store searching. Make a beeline for these packaged foods loaded with extra benefits. Our WH test-kitchen experts ripped open more than 300 packages (no joke!) to find the best healthy foods of 2019—made with clean ingredients—that’ll keep you satisfied from a.m. to p.m. We’re obsessed [...]

INC. | 6/6/18

Inc. – This Startup Is Selling Responsibly Sourced Frozen Fish

Four years ago, Jacqueline Claudia was working in the aquaculture industry, intending to become a fish farmer. Then she realized: No brand was cutting through the scary seafood-industry headlines and making it easy for consumers to buy responsibly farmed, nutrient-rich fish.


MindBody Green – Forget What You Thought You Knew About Farmed Fish

I take a breath full of crisp, chilly air, dig my feet into the greenest grass I’ve ever seen, and bend down to open the tarp and unearth the wild world below. It’s hard to spot the fish in the massive black pool, but soon the eyes acclimate to reveal the outline of one fish, […]

SHAPE | 3/13/18

Shape magazine – Your shopping list, upgraded

These grocery finds will help you pull off healthy homemade meals – in a fraction of the time. Seafood made simple Use LoveTheWild’s frozen fish fillet kits (from $9, Target and Whole Foods) to make restaurant-worthy dishes in minutes.

BIZWEST | 2/6/18

Biz West – Ocean passion turns into career

How does a coal miner’s daughter from western Pennsylvania get into the business of selling frozen farm-raised seafood dinners? For Jacqueline Claudia, founder and CEO of Boulder-based Love The Wild, it’s about parlaying her childhood passion for the ocean into her everyday work. She grew up with dreams of exploring and saving the ocean.

GREATIST | 01/08/18

Greatist – 13 Healthy Food Trends That Are Going Mainstream in 2018

The Trend: Frozen Meals That Are Actually Good for You Gone are the days of thawing mediocre mystery meat and soggy curly fries for dinner. We’ve entered a new era of frozen food, where just because a healthy meal comes in a box doesn’t mean it has to taste like one.

CLEAN EATING | 12/29/17

Clean Eating – 9 Ways to Eat More Sustainably

As you chart your path for a cleaner, greener self in 2018, check out these tasty, eco-friendly trends that will help you live and eat better. Traceable Fish. A new generation of fish visionaries are making it easier than ever to eat seafood that’s traceable, low in mercury and/or certified sustainable by a third party.


Delicious Living’s 2017 Best Bite Awards

Consciously sourced, traceable red trout smothered in an herbaceous sauce made with olive oil, white wine vinegar, parsley, garlic, onion, kale and basil. LoveTheWild makes healthy, omega 3–rich fish easier to cook and tastier to eat with this frozen meal kit, in which includes parchment paper to bake the fish and sauce, a style called […]


The Definitive Guide To Buying The Healthiest Fish (For You & The Planet)

Fish consumption in the United States has risen nearly 20 percent since 1980, and it shows no signs of slowing. It’s exciting that more palates are welcoming this nutrient-rich protein, but it also means the burgeoning fish industry has become difficult to keep track of. Here’s everything you need to know to make your next […]

PROJECT NOSH | 4/21/17

7 Food Companies That Celebrate Earth Day Every Day

Companies and consumers alike will be taking a closer look at their food footprint this Saturday.


Meal Magic: Delish Fish, Fast!

Cooking fish (and getting your recommended 12 oz. per week) just got easier, thanks to these foolproof frozen kits.


Ten trends at Expo West 2017

Seafood is making a splash in innovative new products featured at Expo West. Salty Girl Seafood, a Santa Barbara, Calif.-maker of sustainable, traceable seafood products, is launching salmon bites for children, featuring wild-caught Alaskan salmon, broccoli and sweet potato. The products are gluten- and dairy-free with no added sugars, artificial colors or flavors and 9 […]

QUARTZ | 03/08/17

Leonardo DiCaprio wants people to eat more farmed fish

Americans aren’t big on seafood. Worldwide, the average person eats about 44 pounds of fish and shellfish a year. A typical American eats roughly a third of that amount. That’s a problem—both for our health and for the environment. High in nutrients and low in fat, fish are an excellent source of protein. They’re also […]


Leonardo DiCaprio Invests In Frozen Seafood Biz In Unexpected Move

Leonardo DiCaprio announced Tuesday via a press release that he’s investing in LoveTheWild, a frozen food company that sells sustainably-sourced seafood kits. “Estimates show the earth’s population approaching nine billion by 2050, putting tremendous pressure on our natural food resources,” said DiCaprio. “Seafood is a primary source of protein for nearly a billion people – but […]

VOGUE UK | 03/08/17

Leo’s Ethical Investment

LEONARDO DICAPRIO is known for his philanthropic endeavours, specifically when it comes to helping the environment, and his latest project proves that the Oscar winner is willing to put his money where his mouth is. This week, he invested in a sustainable food company called Love The Wild, which specialises in frozen seafood meals. Sounds […]

PEOPLE | 03/07/17

Leonardo DiCaprio Is Investing in Frozen Food — Here’s Why

Leonardo DiCaprio is following in the footsteps of stars like Beyoncé and Justin Timberlake—putting his money where his mouth is, so to speak. On Tuesday, the Oscar-winning actor announced his investment in LoveTheWild, a sustainable food company that sells farm-raised frozen seafood meals. The move was inspired by his advocacy for environmental causes. “Estimates show the earth’s […]

INC. | 3/9/2017

Leonardo DiCaprio Invests in Sustainable, Farm-Raised Seafood

When Leonardo DiCaprio accepted his first Oscar, he took that moment to highlight climate change and the world’s responsibility to act. The actor practices what he preaches: He recently joined LoveTheWild, the environmentally friendly fish company, as an investor and advisory board member….

INTRAFISH | 2/27/2017

With Fresh PE Backing, US Seafood Group Sees Opening for New Frozen Brand

Value-added seafood brand LoveTheWild received a 2.5 million investment (2.3 million) investment from Aqua-Spark in early February, a partnership that the brand’s co-founders say is a perfect…

DAILY CAMERA | 2/13/2017

Boulder’s LoveTheWild Donates More Than 7,000 lbs of Fish to Food Bank of the Rockies

Boulder-based LoveTheWild, a seafood meal-kit company, is donating 4,450 pounds of individual fish filets and 5,400 packaged seafood kits to Colorado nonprofit…


Love Fish? LoveTheWild

Jacqueline and I started the company in 2014; with a mission to change the way Americans eat fish, as well as change the way they think about farmed fish. Research in the US shows that we don’t eat enough fish…

BIZWEST | 2/2/2017

Boulder-based seafood meal-kit company closes $3M funding round

BOULDER — LoveTheWild, a Boulder-based maker of frozen seafood meal kits, announced Wednesday that it has closed a $3 million Series A round investment…

PROJECT NOSH | 1/25/2017

LoveTheWild Hooks New Investment for Farmed Fish Kits

Jacqueline Claudia always dreamed of being a marine biologist so she could save the world “one fish at a time.” So now, when the all-grown-up co-founder and CEO of Love The Wild Seafood was presented with an opportunity…


Love Connection: Aquaculture Investor Finds Partner in Retail Seafood Brand

When LoveTheWild co-founders Jacqueline Claudia and Christy Brouker started looking for investors in 2015, the two could afford to be picky. Their first choice was Netherlands-based Aqua-Spark, an investment fund focused on sustainable aquaculture…


‘Final Advice’ on Fish Consumption From FDA & EPA Could Boost Seafood Product Sales

New guidance and an easy-to-use reference chart from EPA and FDA encouraging Americans – especially pregnant and nursing women and parents of young children – to eat more fish could boost sales of seafood products…


$2.5M from Aqua-Spark Will Help LoveTheWild Transition to 100% Aquaculture Farmed Fish

With an investment of $2.5 million from Aqua-Spark, startup seafood meal kit maker Love The Wild hopes to change the way Americans eat fish and perceive aquaculture farming, which has a notoriously…


LoveTheWild Red Trout with Salsa Verde is MY PICK OF THE WEEK!

Finally a brand that will increase consumption of fish! I love this! Just open the fish package, place on the heart shaped parchment, then place the heart shaped sauce cubes on top, fold the parchment over to cover the fish and bake in the oven. I tried 3 different varieties and…


Keeping it fresh and new, with Jacqueline Claudia and Christy Brouker

Check out our podcast!

PRWEB | 6/14/2016

LoveTheWild Expands Distribution of Innovative Frozen Fish Entrée Kits to Sprouts, Wegmans and Select Independent Grocers

LoveTheWild™ wants to make it easy for every American to eat fish at least twice a week. With a mission to change the way Americans think about and eat frozen fish, LoveTheWild has expanded its distribution to Sprouts, Wegmans and select independent grocers. Offering consumers an easy and empowering culinary experience…

DAILY CAMERA | 6/15/2016

Boulder Company Aims to Make Eating Sustainable Fish Easy

Ichthyophobia. Yes, there’s a term for fear of fish. But it’s not the fear of the actual swimming creatures that keeps them off America’s dinner table. It’s the fear of cooking them. Boulder-based Love the Wild has a plan…

INTRAFISH | 4/1/2016

40 under 40: Jacqueline Claudia, CEO, Love The Wild

‘When I look around, I see fantastic scientists, dedicated fishermen, great aquaculture operators, and folks up and down the distribution chain working hard to make seafood sustainable. What I don’t see is a lot of folks laser-focused on the consumer.’


Tech and Business Innovation are Clearing Up Seafood’s Foggy Supply Chain

The seafood industry’s supply chain is notably opaque, complex and, in some areas, technologically deprived, experts say. But that doesn’t mean it’s stuck in the past. Dedicated efforts over the past two decades have improved the seafood supply chain’s sustainability — and we have an opportunity to do much more over the next several years.


LoveTheWild: Selling an ‘idiot-proof’ cooking experience

After a “remarkable” first year for LoveTheWild, a startup that retails frozen, ready-to-cook fish, CEO and co-founder Jacqueline Claudia says the company is ready to expand beyond its home state of Colorado into the broader US market. LoveTheWild, which launched in August 2014 “with the mission of making it easier for folks to eat fish […]

GOURMET NEWS | 12/1/2015

Navigating Your Customers Through the Fish Case

In the current seafood market, the desire for healthy proteins, risks of over fishing and concerns about preparation all seem at odds with one another…

FASTCOEXIST | 10/2/2015

Fish 2.0: 6 Startups Making Seafood More Sustainable

From insect fish-feed to ocean fish aquaculture, these entrepreneurs have ideas that could change an industry. As the world’s population increases and wild fish stocks decline, there’s an intense need for new, sustainable ways to produce, capture, and market seafood. Unless we change the way we fish today, there won’t be enough left for the […]

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